Wednesday 27 November 2013

Murray mania, will it ever end?

Yes, I know it has been just over three weeks since Andy Murray won Wimbledon, but lets face it, a British man took 77 years to win it. So talking about it three weeks later is nothing!
I do not think that Murray mania will die down any time soon, and his sponsors, especially Head Tennis will be incredibly happy over this.
Andy Murray, the brand, will continue to grow rapidly for at least another five years. There are five main reasons for this.
1) Firstly, as said before it has been 77 years since a British man has gone all the way and won SW19, the most prestigious title in tennis. Arguably one of the most prestigious titles in the world of sport.

2) Secondly, Andy Murray is the clear favourite to win BBC Sports Personality of the Year. It will be a shock if he did not win this award in December. After winning his first grand slam and also Olympic Gold he came third in the public opinion poll. But when matched up against all the other British Olympians that was understandable. He will have major competition this year still, with the likes of Chris Froome and potentially the England Ashes Cricket Team to contend with. However it has been 16 years since a British Tennis player won this award, and Greg Rusedski had certainly not won what Andy has. On top of this, Chris Froome may have won the Tour De France but Bradley Wiggins became the first ever Brit to do so last year, and also won Olympic Gold, which deservedly won him last year's Sports Personality of the Year. Furthermore the England Cricket team are apparently against the 'worst Australian Ashes team' ever. So we are expected to win, so I do not believe that any famous exploits by Jimmy Anderson or Co would win one of them this award. The only threat I can see to the Murray brigade is if Lewis Hamilton makes the comeback of the century after his Hungarian Grand Prix win and wins the 2013 F1 Championships.

3) Andy Murray is clear favourite to win the US Open this year. Not only after his victory last year but also after winning Wimbledon in straight sets. On top of this, the likely opponent will be Novak Djokovic, who Murray seems to be able to get the better off lately. If he wins his third grand slam in a year then Murray fandom will hit the roof.

4) Murray may become the World Number one soon. This prestigious rank may be out of his reach at the current moment but with a possible US Open victory and the world tour finals soon after, he could become the greatest player on the planet. This would however, depend on what Djokovic does in the near future. He is not a man to underestimate. Murray being world number one would make him the first British man to get that high since, yes you guessed it, Fred Perry. The buzz a British number one would have on Britain would be incredible.

5) While Tennis is not the most political of sports (you don't see stories about Swizz V Spanish politics during Federer V Nadal matches whereas England V Germany in football always has a massive cultural buzz), Murray being Scottish is bound to have a huge impact in the next 12 months. In June 2014 the people of Scotland will decide whether to remain in the United Kingdom, and I feel a lot of talk will be about the Scot, who wins things for Britain. As an Olympic Gold medallist, and a resident of England, will he be happy to no longer be a part of Britain? You highly doubt it. More importantly, would the rest of Britain be happy to lose such a great Tennis player? Yet again, you highly doubt it.

For whatever the reasons then, the next year will certainly be 'Murray this, Murray that' and more than likely for a few years beyond that. When considering Tim Henman had a hill in Wimbledon named after him after reaching a few semi finals, you can fully expect this train to keep on travelling until he is Sir Andrew Murray, and has his statue outside SW19. Which by the end of his career, he will probably deserve.

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