The highs and lows of the London 2012 Anniversary Games

To mark two years since the London Olympics, the anniversary games took place in London this weekend just gone. In preparation for the event a temporary stadium was built around the horse guards parade ground and St. James’ park was transformed to accommodate a 2 mile track laid at the mall which allowed some spectators to watch events for free.

British athlete Will Sharman impressed spectators in the 110m hurdles, narrowly missing out on a three way photo finish with Ryan Wilson and Shane Braithwaite. Sharman finished 3rd place although the three athletes all achieved the same time of 13.24 seconds.

Tiffany Porter beat Australian rival Sally Pearson in the 100m hurdle while Chris Tomlinson leaped 7.94m to win the mens long jump.

Aside from the winners, British sprinter Richard Kilty was left disappointed and frustrated after failing to hear the gun go off and finishing last in his event.  He said “It was obvious, ask the other competitors, nobody heard the gun”.  Kilty saw the anniversary games as a confidence booster after saying, “This run was meant to be a confidence boost for the commonwealths and through no fault of my own it’s messed me up a little bit”. Although the race didn't go according to pan, fellow team mate Harry Aikines-Aryeetey managed to take first place with a time of 10.29 seconds.

The anniversary games were missing a few familiar faces, one of which being Olympic gold medallist, Mo Farrah. Due to injury Farrah sat out of the games in a bid to make this years commonwealth games. In a tweet from the BBC earlier last week, it was confirmed that Farrah would be fit for the commonwealth games. Long jumper Greg Rutherford was also missing from the event due to similar reasons with injury and hoping to recover in time for Glasgow 2014.

Overall the anniversary games were a great success and have been a fantastic opportunity for all athletes to practise their events prior to commonwealth games which start later this week.

Visit http://www.sportsdirect.com/athletics  for our full range of athletics gear.

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SportsDirect.com Invite You to the Deal Zone to Save Money this Summer

Bargain hunting can be quite confusing for some, with various internet guides from self proclaimed “savvy shoppers” and “price comparison experts” it’s easy for consumers to get lost in the maze of cash back offers, discount codes and daily deals. Leading discount retailer SportsDirect.com have made things easier for the regular customer this summer and introduced the aptly named “Deal Zone” to their website.

Ideal for those who don’t have time to search and trawl through websites comparing prices, SportsDirect.com has opened up a hub designed solely to offer weekly, daily and flash deals directly to the customer. “We understand that online shopping is part of daily life for most  now, and convenience is the key when it comes to offering savings and discounts” says Niall Sutherland- Associate Director of E-Commerce. “Checking prices, making notes on special deals and keeping up to date on other channels isn't always an option for some, so we created the Deal Zone so all our customers know what’s on offer, and more importantly, where to find it instantly”.

The Deal Zone is part of the already hugely successful SportsDirect.com website and is currently home to some incredible 90% off clothing offers, 80% off footwear offers and the not-to-be-missed daily deals. To check out the Deal Zone, log on to http://www.sportsdirect.com/dealzone today.

Whoever loses on Sunday, Consumers Win with the SportsDirect.com Double Discount Weekend

On Sunday 13th July the World Cup Final takes place in Brazil and will see Argentina take on Germany. As the whole world sits on the edge of their seats, fans and supporters will await a potentially spectacular performance from the Germans following their record breaking 7-1 win over host nation Brazil earlier this week. Germany have set a high standard to follow which surely has Argentina quaking in their football boots.


In the midst of all the excitement, angst and incredible build up to this final game, consumers can rest assured that regardless of who wins the final, they can still be winners with SportsDirect.com’s Double Discount Weekend. To celebrate the final, this coming weekend there will be several special offers across the website for consumers to make the most of.


On Saturday 12th July from midday, the weekly #supersaversaturday deal goes live with hundreds of kids clothing products on offer at incredibly low prices. With limited stock available and not to be missed offers, consumers are advised to get online early and grab some bargains as soon as the deal goes live in order to avoid disappointment.


To continue the fantastic offers on Sunday 13th July shoppers need to keep an eye out in the Sun newspaper for amazing deals of up to 70%, 80% and 90% off some of the top fashion brands including Firetrap and Crafted.


To stay informed and find out more information, shoppers should look out for sneak previews across www.SportsDirect.com’s social media platforms such as Facebook, Twitter and Instagram.


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For all media enquiries please contact Emily.Matthews@SportsDirect.com or 0870 333 9413